Never Apologize, If, or My
Words you should avoid saying to customers
3 min readJan 8, 2020
Professional services are a tricky way to earn a living. Creative professional services are even harder, IMO. Why? Because we are all creative. From the janitor to the C-suite we all know good art when we see it. And that, my friends, makes is so fun to work at an agency for those of us that love a good challenge and great creative.
Iron sharpens iron, and a director of marketing that used to work at an agency will either pull awesomeness out of us at VLG, or take a campaign to the bottom…