Never Apologize, If, or My

Words you should avoid saying to customers

Michael Simmons

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Professional services are a tricky way to earn a living. Creative professional services are even harder, IMO. Why? Because we are all creative. From the janitor to the C-suite we all know good art when we see it. And that, my friends, makes is so fun to work at an agency for those of us that love a good challenge and great creative.

Iron sharpens iron, and a director of marketing that used to work at an agency will either pull awesomeness out of us at VLG, or take a campaign to the bottom…

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