Hard Metrics vs. Soft Metrics
ABM forces B2B Marketing to Mine Data
4 min readJan 11, 2021
Update: It’s fair to say that a return to normal after COVID would be like saying we’re going to return to marketing circa 2010. Times have changed and we’ve collectively made a technical leap measured in years not months. The year is 2021. Budgets have shifted, but will that change what we measure? Should it?
