Emotion beats logic

B2B must embrace emotional storytelling or be forgotten

Update: This was originally posted on LinkedIn, but VLG Marketing felt is deserved a bit wider audience, because content matters. Content that moves you matters even more.

Consumer marketers don’t have a monopoly on selling with emotional brand storytelling, but even the most sincere B2B video or landing page won’t sniff the same level of publicity. Getting the cover of AdAge isn’t the objective. Converting opportunities, growing pipeline and closing deals matter way more.