Decision Based Marketing

You might be doing ABM wrong, but not all wrong.

According to a Gartner report there are 6.9 people involved in a B2B buying decision. For argument’s sake, let’s round that up to seven. That number then balloons to 16 for ERP purchases and it’s hard to imagine any B2B purchase over $1,000 involves fewer than two or three people.

Our agency runs ABM campaigns, lots of dimensional mail ABM campaigns, for companies of all shapes and sizes. The marketers that embraced ABM are generally on the leading edge of new tech and tactics that…