Adapt to overcome

Nimble marketing performs better in uncertain markets

The following is a letter (email) I sent out that addresses our need as marketers to adjust according to need and opportunity. Far too often we are married to old tactics.

Now more than ever attention for digital traffic is more important and more expensive. Append data to get enhanced value and open new media channels. Early adopters get ahead of the competition.

To paraphrase Charles Darwin, it is not the strongest of the species that survives, but rather, that which is most adaptable to change.